The Nanoleaf Story
Humble Beginnings and Perpetual Evolution
Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.
Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.
We kept the original campaign up to remind us where we got our start. Check it out here.
Putting Down Roots
After the massive success of our original Kickstarter campaign, it was time to get down to business. The first move was a move—out of our CTO’s garage—and into the shared offices at the MaRS Discovery District in Toronto, Canada. Not long after, we moved into our current headquarters in downtown Toronto. It’s above both a coffee shop and a pub; and yes, that decision was very popular with our team. At the same time, we set up our production and logistics facility in Shenzhen and our satellite office in Hong Kong.
Breaking Some Rules
The overwhelming response to our Kickstarter campaign made one thing abundantly clear—people wanted change and didn’t care about conventional wisdom in lighting. So, we set out to create our Classic Series products. Striking design, ultra-high energy efficiency, and a dare-to-care approach to building partnerships with suppliers and customers.
and Being Smarter
After creating the most energy efficient lightbulb in the world and diverting almost 4 million tonnes of carbon dioxide away from the atmosphere, we opened our horizons up to a new challenge: energy-efficient smart lighting. The result was our Smarter Series class of products—the perfect fusion of human-centric product design, emerging lighting technology, and our own blend of conscious capitalism.
Responding to high demand for Nanoleaf products in Sweden, we teamed up with Playground Distribution and Elite Solutions to bring our products to Sweden. Nanoleaf carefully selects its distributor partners, and only ones that have a high commitment to service excellence are awarded the designation of Nanoleaf Premium Partner.
Playground is your number one value added distributor in The Nordics of quality gear for an active lifestyle, smart devices to up-tech your home and life and premium fashionable street wear to keep your look fresh and updated. We know our products thoroughly because we only deal with great brands and products that we like and use ourselves.
Our brand and product focus is on sporting goods, intelligent devices and lifestyle brands that are on point with the daily trends, while being innovative and bold enough to maintain a sustainable product and brand flow into the upcoming season as well. Staying on top of the market together with our brands is key to our success. And success with our brands is obviously a continuous mission. Every single day.
Welcome to the Playground.
Playground Distribution handles the Nanoleaf Aurora, and can be contacted here.
Elite Solutions handles the Nanoleaf Smart Ivy and all Classic Series products, and can be contacted here.